Build a golf game you can trust
A simple framework for golfers
who want clarity, not more tips.
You’re not lacking effort
You're lacking a framework
Like most golfers, you’ve hit balls, watched videos, tried drills – and maybe even had lessons.
And yet, when you step onto the course, your head fills with swing thoughts.
You start thinking about what not to do.
And instead of trusting your game, you find yourself scrambling.
You know there’s a gap between your practice and your play.
You know there are better scores in you.
But you don’t know how to access them consistently.
The truth is…
You don’t have a practice problem.
You have a building problem.
You’ve been collecting fixes instead of building a game.
And without a framework, every round feels like a test…instead of part of a process.
That’s about to change.
A different way of thinking
Because better golf starts with better direction.
The Game Builder Framework
Five simple steps. One repeatable process.
The Game Builder Framework is built around five simple steps you can apply to any part of your game.
Step 1: Identify the Biggest Leak
You stop trying to fix everything – and instead identify the one thing that’s costing you the most shots.
Plugging that leak becomes your focus because progress starts with prioritisation.
Step 2: Define a Good Enough Goal
You set a clear, realistic goal for that part of your game.
You’re not chasing perfection – but a level of performance that closes the gap.
Step 3: Build Trust with Training
Practice stops being mindless ball-hitting and starts having purpose.
You train with intention, so your work actually pays off on the course.
Step 4: Play with Routines and Rules
This is where you bridge the gap between practice and play.
Routines give you an anchor. Rules give you guidance.
Together, they simplify decisions, steady your mind and stop one bad shot becoming three.
Step 5: Review, Refine, Repeat
You stop starting over. And you start building forward.
After each round, you review with curiosity, refine with intention and repeat what builds trust.
This isn’t about fixing everything.
It’s about building your game – by plugging one leak at a time.
What Golfers Are Saying
Real results. Awesome handicap cuts.
Start building your
game today
Inside Game Builder Foundations, you’ll discover a new way of thinking about golf improvement – one that helps you lower your handicap without overthinking or overwhelm.
£20 – Read on any device
I'm Jess Ratcliffe
…and I'm addicted to getting better at golf
I’ve always loved a challenge and there was something about that number – 34 – that inspired me to see how low I could go.
That was my first handicap. And it became the start of a personal mission to reach single figures within a year.
Not because I thought it would be easy but because I wanted to see what was possible.
After getting to grips with a swing that took me from the 30s into the 20s, I started hitting walls. I was playing more…but not scoring better.
So I asked myself:
What if I could build myself into a single-figure golfer?
That question changed how I approached improvement.
It set me on a path of looking for the leaks in my game – the areas that were quietly costing me shots.
And I began plugging them, one by one.
That approach took me from the 20s into the teens…from mid-teens into low double digits…and then into single figures.
Cutting my handicap from 34 to 9 in a year.
Not through perfect swings but through a better way to improve.
In this book, I’m sharing that framework with you – so you can apply it to your golf and start building a game you can trust.
The Game Builder Club
A monthly membership to build your game with clarity, structure and support.
Game Builder Foundations gives you the framework. The Game Builder Club helps you apply it to your game. It’s where we take the process from the page to the course – together.